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Friday, May 8, 2009

Starbucks Via

A few months ago, Starbucks ventured into the world of instant coffee. This would seem to fly in the face of everything Starbucks stands for. After all, the quintessential coffeehouse experience involves slow, loving coffee production, ensuring just the right amount of foam on your latte, and a relaxed drinking experience. Instant coffee? That's for people who don't really appreciate the complexity of the coffee experience.

At least it might seem that way for those of us for whom instant coffee means Sanka or Nescafe. Let's face it--that stuff really isn't worth of the name "coffee."

Starbucks Via totally is.

Via is packaged in single-serving portions, 12 to a box. For $9.95 a box, this might seem steep, but that's less than a dollar per cup for coffee that's frankly pretty damn good. The coffee inside isn't the weird, styrofoam-like pellets of many instant coffees, but is "soluble, microground" coffee. It looks like actual coffee grounds, but much finer even than espresso. It dissolves easily in hot water, not leaving lumps like flavored instant coffees (think General Foods International Coffees). Just heat up your water, pour in your coffee and stir, and you've got a cup of java just about as good as the regular drip at Starbucks.